Massimo Dutti and River Island to come to Viru Keskus
In spring 2014, well known international fashion brands Massimo Dutti and River Island will open their first shops in Estonia in Viru Keskus. Oriented to a fashion conscious market, Viru Keskus was chosen by both brands as the location for their first stores in the country.
In its new 407 m2 Estonian store, Massimo Dutti (www.massimodutti.com), a Spanish clothing brand with 671 shops in 64 countries across the globe, will offer a diverse selection of clothes from exclusive festive fashion lines to casual wear for both men and women.
The Massimo Dutti brand is characterised by a contemporary design that speaks to the modern, independent, intelligent and cosmopolitan client with an urban life style. The selection of clothes for both men and women ranges from casual everyday clothing to exclusive and more festive collections that follow the trends of high fashion. In all Massimo Dutti products great emphasis is placed on high-quality, practicality and comfort, through the use of innovative and completely natural fabrics and an exciting combinations of materials.
In Estonia, the Massimo Dutti brand is represented by the Lithuanian clothing retailer Apranga Group. For the clothing brand River Island (www.riverisland.com), among the best known in the UK, with 300 stores worldwide, the new 700 m2 store opening in Viru Keskus will be their flagship store in the Baltic and Nordic countries. The brand is characterised by stylish, original and affordable collections for men, women and children alike and is aimed at a broad target market. Their versatile choice of goods allows customers to find a complete set of clothes along with all matching accessories in one shop.
River Island is known as a fashion brand with one of the largest design teams in London. The company helps promote young fashion designers by organising international design competitions and letting new talent have their say in creating clothes lines. The brand has had clothes designed by the singer Rihanna among others; a selection of items from her collection will be available in Estonia.
The River Island clothing brand is represented in Estonia by Riff OÜ.
With over 100 shops and services, Viru Keskus (www.virukeskus.com) is among the most visited shopping centres in Estonia. Viru Keskus brings together under one roof fashion, the biggest selection of jewellery and accessories in Estonia, the largest beauty area in the Baltics, a bookshop, a fitness club and a rooftop cinema.