Europe-wide study on real estate brands: Kapitel is the strongest office developer brand in the Baltics

Each year, the European Real Estate Brand Institute conducts the Real Estate Brand Value Study, evaluating real estate brands across Europe. It is the largest research-based branding survey in the European real estate industry, highlighting the strongest brands in the Baltics.

According to the 2024 results, Kapitel is the strongest office developer brand in the Baltics. In both the retail and logistics real estate developer categories, Kapitel was among the top four strongest brands.

In addition to the company, Kapitel’s CEO Taavi Ojala was recognised in the category of the Leading CEO 2024 in the Baltics and Kapitel’s Marketing Director Merit Kullasepp was recognised in the category of the Most Influential CMO 2024 in the Baltics.

The Real Estate Brand Value Study is the largest empirical brand value study in the European real estate sector. In 2024, the survey was conducted for the 16th time, covering 1586 brands and 45 countries, with over 120,000 industry experts participating.

More information:

Strongest brands in the Baltics https://reb.institute/brand-book-2024/strongest-brands-baltics

Leading CEOs: https://reb.institute/nominated-leading-ceos-2024

Most Influential CMOs: https://reb.institute/most-influential-cmos-2024